As Britons braced for freezing wintry weather in early months of the 2022 energy cost crisis, the country’s fourth largest gas and electricity supplier urged struggling households to try “doing a few star jumps” to keep warm.
This poorly judged suggestion, alongside others such as “having a cuddle with your pets”, was branded insulting and offensive by consumer groups. For many, the gaffe marked the beginning of Ovo Energy’s precipitous fall from grace.
