Conservatives: betting the house
It may have ended with a row over betting, but the Conservative campaign would actually have made a lot more sense had someone at HQ been attempting to throw the contest. From the moment a sodden Rishi Sunak traipsed back into Downing Street having killed political metaphors for at least a generation, it’s not been the smoothest. Scarpering early from D-day commemorations wasn’t the best core vote strategy, either. Sunak also seems to have spent much of the campaign apologising – we probably don’t need Professor John Curtice on hand to guess this isn’t a great sign. Perhaps one last sorry is owed to his party’s candidates for calling the thing in the first place.
