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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

From Serena Williams to Demi Moore, Celebrities Declare Demna's New Gucci a Red Carpet Must-Have

Serena Williams attended Demna's surprise debut Gucci show.

Gucci is the luxury label on everyone's lips this Milan Fashion Week. New creative director Demna Gvasalia wasn't expected to debut a full collection until February 2026. Turns out, the Georgian designer had a Spring 2026 surprise up his sleeve for Milan Fashion Week. First, a surprise lookbook and short film introduced fans to his vision instead of the typical runway show. Then, he followed up the nod to Tom Ford's Gucci era with the premiere of his short film, The Tiger. Only Demna could turn a runway-less photocall into Milan Fashion Week's buzziest soirée.

The 30-minute special assembled an Oscar-worthy cast, starring Demi Moore, Kendall Jenner, Keke Palmer, Alex Consani, and more. To no surprise, the September 23 premiere's guest list was equally star-studded.

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