Adobe has rolled out some major updates to its Firefly creative AI studio. At the Adobe MAX conference this week, the company unveiled new AI tools for video and audio generation alongside an upgraded image model and a lineup of partner AI models integrated directly into Firefly.
The expansion addresses a gap in Firefly’s capabilities. Until now, the platform has focused primarily on image generation and design. However, the new tools now allow creators to handle multiple stages of production without leaving the app. For example, generate soundtrack, though currently in public beta, creates fully licensed instrumental music tracks that sync with video footage. It also generates speech that does the same for voiceovers, offering multiple voice options and the ability to adjust emotion and pacing. Interestingly, both tools are said to deliver results in seconds compared to hours.
