The next time an online order arrives at your doorstep within a day, it is easy to credit the app. Less visible is the network behind it: where inventory is stored, how quickly it is processed, which carrier is selected, and how service levels are monitored. India's logistics sector is undergoing a quiet transformation. Brands have shifted from general trade and modern trade to e-commerce, marketplaces, D2C, and now quick commerce. As the front end of consumer demand changes, the back end must evolve as well. Supply chains originally built for bulk movement are now expected to handle smaller orders, faster dispatches, reverse logistics, quick commerce replenishment, omnichannel complexity, and appointment-based deliveries.
In this race, warehouses have moved from the margins to the centre of business strategy. Against this backdrop, Gurugram-based Prozo, founded by a former Indian Navy doctor, identified a major opportunity. Dr. AshviniJakhar did not begin his career in business. A graduate of the Armed Forces Medical College, he served as a Surgeon Lieutenant Commander in the Indian Navy before moving into the corporate world and later founding Prozo.
