In mid-December we learned that iRobot – the company behind the iconic robot vacuum brand Roomba – was being taken over by contract manufacturing company Picea, as a result of years of financial struggles.
I caught up with iRobot CEO Gary Cohen shortly after the news broke, to find out what this meant for the brand. He confirmed that in the short term it would be business as usual (including continuing to support the current line of bots), but beyond that, Cohen – who was brought in to help get iRobot back on track in May 2024 – has big plans for the robovac veteran.
