When Liberal Democrat MP Tom Gordon spoke earlier this month in the commons of the “militarisation of children”, he wasn’t warning of a generation suddenly taking arms. He was talking about a cartoon bear. Gordon, along with a cross-party group of more than 50 MPs, had written a parliamentary letter urging that an animated children’s show be banned on the basis it is Russian propaganda.
The accused animation is Masha and the Bear, a Russian programme aimed at preschoolers. The show is one of the most popular series on YouTube, and is available in the UK on ITVX and Netflix. The programme follows the adventures of the young, pink-hooded Masha and her brown bear companion in a remote woodland. But MPs – as well as Ukraine’s Center for Countering Disinformation and Estonia’s minister for foreign affairs – see Masha’s use of Soviet-era military costumes as a flex of Russian “soft power”.
