
The Nothing Phone (3) has been announced at a special reveal event in London, and once again, the UK-based design-first tech brand is pushing against the grain. The third-generation smartphone from Carl Pei’s designer brand takes what worked before and evolves it, in form, function, and philosophy, with a focus on creativity, intelligence, and pure design joy.
Now, it's no secret I like the Nothing brand and its approach. I reviewed the Nothing Phone (2) after buying it, and have been using it, on and off, with Nothing Phone 2a and 3a, ever since. The new Nothing Headphone (1) are a new obsession too. But why should you care as much as I do about the brand's new, and arguably first, true flagship smartphone?