The animation industry is at a critical crossroads. Amid shifting priorities, job anxiety and the explosion of generative AI since 2023, many creatives feel like the ground is slipping beneath their feet.
Online backlashes against AI-assisted projects are frequent and fierce, as the Amazon GenAI Creators' Fund controversies showed. Many artists are determined to avoid the technology entirely, but one animator has taken a different approach, working directly with one of the world's biggest AI research labs.
