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Windows Central
Windows Central
Technology
Michael Hoglund

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

Xbox Asha Sharma Matt Booty Microsoft Xbox Game Studios
A composited image of Asha Sharma seated in front of a large illuminated Xbox logo on a clean gradient background.

You might have heard about the recent shakeup at Xbox. Phil Spencer, the longest-serving leader in Xbox history, has stepped down and handed the reins over to Asha Sharma, the new Commander-in-Chief.

Stories, rumors, and gamertags have been flying around the internet, but importantly, so has the conversation surrounding Xbox and its future use of AI. You see, Asha Sharma isn’t just a random person, but the former head of CoreAI at Microsoft since 2024.

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