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The Independent UK
The Independent UK
World
Ken Sweet

From NIL deals to retirement at 35: JPMorgan aims to help athletes avoid bad money habits

JPMorgan Athletes Finances - (Copyright 2026 The Associated Press. All rights reserved.)

JPMorgan Chase said Wednesday that will start building wealth advising services that help athletes who come into money as a result of their talents make that money work for them a long time.

The initiative is not aimed just at ultrawealthy athletes of legend. The initiative is aimed at athletes across all sports, ages and income levels, from college athletes earning royalties from their name, image and likeness for the first time, to established athletes who have earned substantial sums but are now looking at retirement in their mid-30s and need to make those sums last for decades.

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