While 360 cameras have been around for a hot minute, arguably the technology only properly found its feet for most people with the release of the Insta360 X4 in 2024. So why did it take another year? Let me explain...
Why this matters
- GoPro’s return legitimizes 360 again
- Big brands have changed the market
- 8K is now baseline, not premium
- Massive price variance – $180 to $1000
- The moment 360 cameras stopped being just cameras
- Should you buy a 360 camera now?
