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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

From must-see gigs to VIP tickets: how live events are on course to defy UK cost of living crisis

Crowds for the Pyramid stage at Glastonbury in June 2022
Crowds at Glastonbury in 2022. Photograph: James Veysey/Rex/Shutterstock

Soaring demand for must-go-to festivals and gigs, star-studded West End theatre shows and VIP tickets for events is sparking a spending boom despite the cost of living crisis.

The live event industry, described as the first casualty of the coronavirus pandemic and the last to fully recover, is predicted to have a strong year in 2023 as people rein in spending on big-ticket items and holidays but still want a night out.

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