If there’s one fragrance brand that has really made an impact, it’s Phlur. It launched in the US in 2015 but crossed the pond in 2022, releasing a steady stream of scents that sent the internet into a frenzy. Its signature – and typically unusual – “missing person” scent reportedly sold out in five hours of its launch in the US.
The brand creates fragrance mists and eau de parfums, and as you might expect, the fragrance mists are the more affordable option, with small bottles starting from £25. The eau de parfums are more expensive, with full-size 50ml bottles setting you back £99.
