Louis Theroux’s recent Netflix documentary Inside the Manosphere shines a spotlight on masculinity influencers and the dangers of online misogyny, conspiracy theories and anti-feminist ideologies. Responses to the documentary have ranged from outrage to disbelief, criticising how the manfluencers treat the women in their lives and discussing the importance of role models in countering manosphere influences.
But what has been less talked about is how it reveals the relentless pursuit of financial gain driving these “manfluencers” and the language they use to normalise their views.
