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The Economic Times

Business

Debaroti Adhikary

From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startups

MS Dhoni Sachin Tendulkar Alia Bhatt MamaEarth Shilpa Shetty Kundra Shraddha Kapoor Tracxn Virat Kohli Cricket Debaroti Adhikary

While market traders keep a keen eye on which stocks celebrity investors like Vijay Kedia or Madhusudan Kela are buying and selling, Bollywood stars like Shilpa Shetty Kundra, Alia Bhatt and Shraddha Kapoor, as well as cricket legends Sachin Tendulkar, Virat Kohli and MS Dhoni are quietly investing in Indian startups.

A recent report by Tracxn listed 10 celebrities with the highest number of disclosed startup investments in India between 2021 and 2026 so far. They cumulatively took part in 49 disclosed funding rounds across 34 startups, with a combined disclosed round value of $458 million (nearly Rs 4,328 crore).

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