From ‘lovely’ to ‘disgusting’: mixed views from Brecon on national park rebrand

Steve Morgans, a butcher in Brecon, was unimpressed by the park’s name change and new logo: ‘Nobody has consulted us about this.’ Photograph: Dimitris Legakis/Athena/The Guardian

On a bright spring day, the Welsh market town of Brecon bustled with life. Visitors browsed the shops, admired the cathedral or grabbed supplies before heading for the hills; farmers stocked up with supplies; residents got on with chores.

But one topic of conversation dominated: the whys and wherefores of a controversial rebranding exercise for the mountainous park in which the town sits.