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The Independent UK
The Independent UK
National
Anne d'Innocenzio,Haleluya Hadero and Dee-Ann Durbin

From 'latte makeup' to 'girl dinners,' TikTok has launched tons of trends. Will its influence last?

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TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the fabric of American consumerism, having shortened the shelf life of trends and revamped how people engage with food and fashion.

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