When the pandemic hit, Kevin Liu, a 28-year-old from Texas, was laid off from his tech job for the third time. To diversify his income and ensure financial security, he turned to pet sitting. In June 2020, Liu joined Rover, a pet-sitting app that connects sitters with pet owners for a 20% booking fee.
Starting with a rate of $26 per day, Liu soon realised he needed to adjust his pricing and strategy to make the venture profitable. By raising his rates and ensuring quick responses to bookings, he managed to secure more clients, often staying in luxurious homes and looking after multiple pets simultaneously.
