Rare Carat emerged in 2005 with a vision to transform diamond online buying. By leveraging technology, they pioneered an innovative e-commerce model for diamonds. Their innovations have redefined how people shop for engagement rings and wedding rings.
Rare Carat's founding story starts with CEO Ajay Anand. After a poor experience buying his fiancée's ring, he saw opportunities to improve diamond online shopping. Teaming with technologist Alison Louie, they built a proprietary search engine to index diamond availability and pricing across retailers. This unlocked easy side-by-side diamond comparisons - a first for the industry.
Introducing Revolutionary Diamond Search
In 2005, the Rare Carat search engine allowed the filtering of diamonds by shape, carat, cut, color, clarity, fluorescence, and other attributes. Shoppers could instantly view 360 videos of diamond online inventory. Built-in guides provided education around assessing factors like diamond fluorescence or how inclusions affect vs2 diamond clarity. Interactive tools let shoppers model criteria and see updated pricing. This customization was game-changing for informed diamond buying.
Rare Carat's interface made diamond education accessible. However the technology depth also impressed industry experts by simplifying the process. Their innovations enhanced the online diamond-buying journey.
Expanding E-Commerce Capabilities
In 2010, Rare Carat introduced integrated e-commerce, allowing customers to not just search but buy diamonds online. This enabled a convenient end-to-end experience. Through partnerships, Rare Carat provided access to an extensive inventory of natural and lab-grown diamonds. A dedicated team assisted with diamond orders and customer support.
Rare Carat's seamless e-commerce made them the pioneer in diamond online sales. As demand grew, Rare Carat negotiated ongoing inventory partnerships to expand the diamond selection for buyers.
Delivering Personalized Diamond Guidance
As Rare Carat's capabilities expanded, they remained dedicated to guiding customers through diamond buying intricacies with expertise.
In-depth content covered topics like choosing a shape based on hand size, designer wedding rings advice, and comparing lab versus natural diamonds. The blog clarified complex topics for first-time shoppers.
Rare Carat also offered customers free GIA diamond check reports from non-commissioned gemologists reviewing quality characteristics and providing objective recommendations. This expert guidance gave buyers confidence in selecting the optimal stone.
Driving Value through Market Knowledge
Throughout its evolution, Rare Carat has leveraged market data to sustain competitive diamond pricing. Customers benefit from their bulk negotiating leverage across top retailers.
Alerts notify shoppers of price drops and sales for extra savings. Knowledge of wholesale pricing trends allows Rare Carat to secure diamonds at the best values to pass on to buyers. Access to over 1 million certified diamonds ensures extensive choices.
By combining competitive pricing, vast inventory, and expertise, Rare Carat has succeeded at making vs2 diamonds more affordable, supporting its mission to pass value to customers.
The Trusted Destination for Diamond Education
Beyond great prices, Rare Carat also aims to build confidence and knowledge so customers feel equipped to find the perfect diamond.
Their education content simplifies complex topics through guides, videos, quizzes, and other resources. Customers can easily learn how subtle vs2 diamond clarity differences or depth percentages impact quality and pricing. Interactive tools bring diamond factors to life.
Rare Carat's educational mission establishes them as a leading authority. With over 500k monthly visitors, customers continually return for both inspiration and knowledge.
Ongoing Innovation in the Digital Era
In the last decade, Rare Carat has continued leading the digital transformation around diamonds. Mobile apps allow access to Rare Carat's inventory anywhere. Advanced imaging and quality assessment technology streamlines evaluating diamonds online.
Rare Carat also embraces emerging trends like big data forecasting and blockchain supply chain transparency. Voice search, augmented reality, and artificial intelligence have promising applications. In 2020, Rare Carat piloted live video diamond inspections to replicate tangible experiences.
The Future of Diamond Retail
Today Rare Carat stands proud as an innovator who disrupted and modernized diamond retail. Their innovations raised standards around transparency, education, and diamond online shopping for engagement rings and wedding rings. But for Rare Carat, this is just the beginning. With exponential technology acceleration, they remain focused on elevating access to quality yet affordable vs2 diamond options.
After 15 years, their founding values of customer care, trust, and innovation around diamond buying still shine bright. By continuously perfecting the online diamond shopping experience, Rare Carat succeeds and leads the future of the diamond industry. Their mission remains to educate and guide customers, so everyone can find the perfect diamond wedding rings and access high-quality vs2 diamond values.
