Scandinavian design used to be something most of us thought we could readily spot: pale wood, simple furniture, clean lines, maybe a carefully chosen lamp and very little clutter. However, over the past few years it has become much more than a look – you can see its influence in the way we decorate our homes, the clothes we buy, the technology we use and even in the growing obsession with wellness and trying to make modern life feel just a little less hectic.
I think that’s why Swedish design feels so relevant right now. We have more stuff, more screens, more notifications and more things fighting for our attention than ever before. Against all that noise, cool simplicity suddenly feels rather luxurious.
