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Fortune

Jane Thier

From homeless to making his first million: How the 25-year-old CEO of an NFT collection launched a toy line at Walmart

Luca Netz Walmart Pudgy Penguins NFT Ring Los Angeles Gold Fortune Burger King Kendrick Lamar

Luca Netz (Credit: Courtesy of Luca Netz)

Welcome to “How I Made My First Million,” Fortune’s newest series in which we interview today’s most powerful people about how they amassed their wealth. You’ll hear from founders, entrepreneurs, investors, and creatives across the globe on how they joined the seven-figure-club, what they’d do differently, and their best piece of advice for building wealth.

Key takeaways

Age: 25
Career highlights: Jack of all trades at Ring, founder of a drop-ship business selling fake gold chains, CMO of Gel Blasters, CEO of Pudgy Penguins
Approximate net worth: $100 million
Age at first million: 18
Prior debt: $0

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