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Tribune News Service
Tribune News Service
Business
Mark Belko

From Heinz to Acrisure: Converting stadium name is taking hustle, spreadsheets and lots of attention to detail

PITTSBURGH — There are big signs to replace, minute details to tend to, social media platforms to adjust and letterhead to revamp.

Changing the name of the North Shore stadium formerly known as Heinz Field is no small task. It's a job that requires a spreadsheet, oodles of patience and maybe even a thick skin to endure the blowback from fans not happy with the new name: Acrisure Stadium.

"It certainly is outside the norm," Ryan Huzjak, Steelers vice president of sales and marketing, said of the work involved.

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