Alison Lomax’s presence on the video streaming platform she runs is relatively scant compared with the YouTubers with whom she spends much of her time.
But what clips exist succinctly chart the marketing tech revolution she’s been navigating: there’s a badly framed 12 minutes from 2014 of Lomax lecturing on the rise of influencers working with brands; in another she describes how TV companies woke up to the potential of partnering with YouTube in 2016; and there’s her on stage at London’s podcast show this year, discussing YouTube’s imminent relaunch into the booming audio format.
