From Harry Styles to KSI, here's the problem with celeb brands

Rihanna, KSI and Harry Styles.

I've always been a little sceptical when celebrities announce they've launched a brand, especially since nowadays it seems like every d-lister and their mothers are flogging some sort of 'personal' branded tat. That's not to say that some celeb brands can't be an immense success, but often the same question arises – do famous people really need more brands?

When you're starting out as a small business, knowing how to create a standout brand can seem like an imposing mountain to climb. For celebs, the typical challenge of building an audience is already there, and in some cases, it seems like it's just a matter of slapping your face on a box and watching the money roll in. So, in the spirit of fairness, I'd like to take a dive into the mystical waters of celeb brands and truly decide if they're worth the hype, or if it's just a good ol' fashioned cash grab.