As the Matildas prepare for their 2023 FIFA Women’s World Cup sudden-death quarter final against France, they have become the hottest sporting property in the country. For example, formerly uninterested major media just days ago hired a helicopter to spy on one of the team’s training sessions.
The expensive, paparazzi-style move was designed to gather exclusive footage of the team, particularly of injured Matildas captain Sam Kerr.
That conservative media was going to such lengths to gain footage of the team speaks volumes of the starkly different landscape the current Matildas are operating in, and the evolution of a team that’s gone from few resources and relatively anonymity to equal pay and national treasure status.
