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The Conversation
The Conversation
Carolin Waldner, Assistant Professor of Sustainability Management, ESCP Business School

From Hamburg to Uganda: how an NGO learned to reinvent itself

Development aid is often provided by large, international NGOs based in the Global North. These globally operating NGOs are under growing pressure to adapt the nature of their work – including administrative tasks – to the places where it occurs. However, this process of localisation is rarely straightforward. It’s not just about transferring responsibilities or adjusting ways of working to fit local contexts. It’s the contradictions within organisations that can distort or stall this process, which get left out.

Our article on Organization Studies takes a unique, long-term look at this question. We tracked the expansion of Viva con Agua (VCA) – a German NGO that launches and supports water, sanitation and hygiene (WASH) initiatives – over a 15-year period from its headquarters in Hamburg, Germany, to Uganda. Through 74 interviews, 272 hours of observation, and over 100 internal and public documents, we show how localising development work not only requires NGOs to reconsider what they do and how they do it, but also raises questions about organisational identity, such as “who are we?”, “what are our core values?” and “what distinguishes us from other NGOs?”.

From Hamburg to Kampala: a distinctive identity meets a new context

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