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The Guardian - UK
The Guardian - UK
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Claire Cohen

From grifter to guru: Hannah Ingram-Moore’s TikTok reinvention is an inspiration to us all

Hannah Ingram-Moore is doling out daily mantras that she calls ‘Moore moments’ – ‘definitely not another example of using her dad for potential commercial gain’.
Hannah Ingram-Moore ‘is doling out daily mantras that she calls ‘Moore moments’ … definitely not another example of using her dad for potential commercial gain.’ Composite: Hannah Ingram-Moore/YouTube

You have to feel for Hannah Ingram-Moore. One or two teensy little mistakes, like using the charity set up in your dad’s name – of which you were chief executive on £85,000 a year – to build a now-demolished spa complex at home, or not giving a portion of your £1.5m book deal to charity as promised, and you find yourself on the sharp end of a hate campaign. So unfair.

Thankfully, the daughter of Covid hero Captain Sir Tom Moore, who raised £39m for NHS charities by walking 100 laps of his garden in April 2020, still has love and kindness in her heart despite all this. So much so, in fact, that she’s generously sharing it with the rest of us.

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