Gwyneth Paltrow has built a wellness empire by encouraging people to put questionable things in their mouths and up their orifices. Over the years the Goop founder has promoted parasite-busting goat milk cleanses, urged women to stick $66 jade eggs into their vaginas, and waxed lyrical about the powerful benefits of rectal ozone therapy.
Now, however, it seems that Paltrow’s brand is pivoting from colon cleansing to ethnic cleansing. The actor and businessperson went viral this week for promoting a luxury real estate development in Israel. Paltrow, who has been nicknamed “Gwynocide”, stars in a new commercial and marketing materials for 51 Park, two 51-story towers in Herzliya, just north of Tel Aviv. (The ad was filmed in New York.) The towers boast a swimming pool, a pilates pool, a wine room and gym, among other luxuries. It’s unclear how much they cost, but similar apartments in the area have gone for millions.
