From GM to Coke's Powerade, Brands Pitch Mental Health

A room suite of the Kimpton Hotel in San Francisco, California. Kimpton is among a growing list of brands, from car companies to meal-kit makers, putting mental wellness front and center in their marketing. Bloomberg

To woo consumers, hotel chains typically offer free room upgrades and complimentary breakfast. Kimpton Hotels is trying a new incentive: help with mental health.

In a recent social-media campaign, the boutique-hotel operator said it is offering 1,000 of its guests free access to a video-therapy session from teletherapy company Talkspace Inc.