When the 2023 Women’s World Cup kicks off on July 20, fans in the UK will have access to a wealth of media coverage. All games will be shown on TV, while in print and online, analysis of the teams and tournament has already begun.
The tournament itself is likely to be the most attended women’s sporting event ever. But this interest in the sport has not happened overnight. Media coverage is contributing towards the growing interest in women’s football – and our perceptions of the sport.
