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The Guardian - UK

World

Edward Helmore in New York

From Fox News to Call Her Daddy: how Kamala Harris turned up election heat in pivot to media blitz

Kamala Harris Donald Trump Fox Fox News Howard Stern Bret Baier Michael Morris Theo Von Andrew Schulz Podcast

Democratic presidential nominee Vice President Kamala Harris speaks at a campaign rally in Riverside Park on Friday in Grand Rapids, Michigan. — Democratic presidential nominee vice president Kamala Harris speaks at a campaign rally in Riverside Park on Friday in Grand Rapids, Michigan.
Photograph: Paul Sancya/AP

First came “joy”, with some cosy but unmemorable TV sit-downs with sympathetic hosts, a Vogue cover, and a billion dollars to spend on TV ads. Then reality hit: Kamala Harris’ strategy to win over a mysterious sliver of undecided US voters was not working and she was slipping back in the polls.

So the vice president went on Fox News, part of a pitch to white working-class women, who voted for Trump more strongly in 2020 than 2016. It was a win for Fox’s news division – 7.8m viewers, or four times host Bret Baier’s nightly average – but was it a win for the Harris campaign?

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