Back in the day, it used to be easy to decipher a team from its football shirt — even the obscure ones. A little bee on the crest would denote that it was Brentford. A Ginsters sponsor would give away that it was Plymouth Argyle. A Gryffindor colour scheme would confirm it as AS Roma a mile off.
Now, if you’re walking through Shoreditch, squinting your eyes into infinity, you will be forgiven for not being able to make out… what… could it… surely that’s not… yes, that is in fact a Beigel Bake football shirt.
