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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

From feminine to feminist: Women’s Weekly celebrates its 90-year reign over Australian women

Composite image of three women's weekly magazine covers
The Australian Women’s Weekly is celebrating 90 years of publication. Composite: Women's Weekly/Getty Images

In the 1950s the Australian Women’s Weekly published an etiquette guide advising the reader not to raise financial issues when her husband was in a bad mood and to always be pleasant and smiling when he arrived home from work.

The Weekly’s current editor-in-chief, Nicole Byers, says the etiquette guide she uncovered while preparing for the magazine’s 90th anniversary is “quite shocking to read now”. “We had a bit of a chuckle about the etiquette guide that we used to run that had a lot of very strict rules for women,” Byers said.

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