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The Independent UK
The Independent UK
National
Josie Clarke

From Excitable Edgar to Sir Elton John – a history of John Lewis Christmas ads

Elton John Edgar John Lewis Moz
PA Media

The annual John Lewis Christmas advert – now a highly anticipated staple of the festive season – this year stars a man painfully learning to master a skateboard as he awaits the arrival of a young teenager his family is taking in to foster care.

Here is a rundown of the ads and their soundtracks since the first one screened in 2007.

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