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The Conversation
The Conversation
Science
Cameron McTernan, Lecturer of Media and Communication, University of South Australia

From curry nights to ‘coal kills’ dresses: how social media drives politicians to behave like influencers

Scott Morrison Clive Palmer Pauline Hanson United States Facebook
Jane Dempster/AAP

Why do politicians often post content that seems awkward, outrageous or strange? The answer could be an appeal to authenticity – something that has become a valuable currency in the world of politicians, influencers and social media.

A Facebook post shows a selfie of Scott Morrison mowing his lawn
Scott Morrison’s Facebook page bases its appeals on his ‘ordinariness’. Scott Morrison/Facebook
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