For me, product is king — it’s all about making the best quality products. I’ve done two things over the years: I’ve either created new categories that didn’t exist in make-up or skincare, or I’ve reinvented them. I didn’t like powders, for example, because they made everyone look dusty, old and caked — so I came up with the airbrush system to set without killing glow.
I come from a VIP world, working with celebrities and models, but I wanted my brand to be for everyone. It had to be easy to choose and easy to use. Trends come round and round again but there are certain types of people — I identified the different types of character and worked to that.
