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Euronews
Euronews
Tamsin Paternoster

From classroom game to niche meme: How AI character Amelia spread across Europe

Nearly identical AI-generated characters have appeared across corners of X and Facebook all around Europe, promoting anti-immigration and anti-government messages.

Versions of the same character have been shared online, such as Dutch-speaking "Emma", the German "Maria", and the Irish "Amelia".

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