
In the first Hunger Games film, the heroine Katniss Everdeen talks about what is driving her mission to fight the power. She says: “It’s not just that I don’t want to be alone. It’s him. I do not want to lose the boy with the bread.”
Such is the power of a loaf. The boy’s normcore wholemeal was enough to win over Everdeen, so imagine what she would make of London’s new flour power.