
Record numbers of basketball fans filled arenas to watch the rookie seasons of Caitlin Clark and Angel Reese unfold. Simone Biles captivated the world at the 2024 Paris Olympics. Coco Gauff made women's tennis history.
It was all part of a pivotal year for women in sports, financially and culturally, and after a steady rise in popularity and reach in recent years, the women's game is more valuable than ever.