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Evening Standard
Evening Standard
Lifestyle
Claudia Cockerell

From bullied child to brains behind the bro-vote: Barron Trump's return to the online arena

The world first became familiar with the face of Barron Trump in the early hours of November 9th, 2016. At the time he was a sleepy ten-year-old trying not to nod off on stage during Donald Trump’s election victory speech. His hair was perfectly combed and slicked into a side parting, making him look like a mini-me of his father. 

Flash forward eight years and the only son the president-elect shares with his wife Melania Trump has grown a foot taller, started as a college freshman, and is seen as the brains behind Trump’s courtship of Gen Z. He is credited with helping his father gain the “bro vote” in the election, from young men who like frat parties and listening to Joe Rogan’s podcast and perhaps feel that the feminist movement has gone too far. 

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