There is a very specific panic around summer dressing – all that flesh on show, for starters. So it always seems strange just how little thought we give to it. Obviously you care what you look like, but think how much time and energy you put into finding the perfect winter coat, or boots to see you through the post-Christmas doldrums. Some of you probably save up, or at least try on a few different styles to see what you like. Compare that to choosing a swimsuit or shorts. How often do you buy something the day before you go on holiday, or even at the airport? You’ll probably spend more time in your coat and boots but still, it’s a bit daft panic-buying some sandals before finding out, mid-hike, that the back strap rubs your heel and they slip off the moment your feet get sweaty.
The truth is that aside from the fact that people equate wearing fewer clothes with being cooler – not true! – it’s very hard to know what to wear when the sun comes out. So we are here to help. How about a tank that needs no bra, a swimsuit that doubles as a top, and a quick-dry, no-towel towel? Or a T-shirt for the guys that’s cocktail-approved – and a hat the kids will actually wear?
