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The Guardian - UK
The Guardian - UK
Business
Alex Lawson

From Bruce Springsteen to Dungeons & Dragons: the stadium gig king expanding beyond music

Steve Homer says AEG is cautious about adopting dynamic pricing for concert tickets in the UK.
Steve Homer says AEG is cautious about adopting dynamic pricing for concert tickets in the UK. Photograph: Chris Renton

When the Los Angeles trio Haim depart the stage at London’s All Points East on Monday night, the end of their headline show will mark the close of another busy festival season for Anschutz Entertainment Group, the sports and music giant behind thousands of venues, shows and festivals.

Its promotions division, AEG Presents, has recently put on Bruce Springsteen, Pet Shop Boys and N-Dubz. Behind these touring shows, its UK boss Steve Homer is pulling the strings, leading a team of promoters intent on landing the hottest acts capable of raking in huge sums, as consumers brush off inflation-squeezed budgets, with research suggesting many are spending more than they can afford to attend shows.

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