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The Guardian - AU

Entertainment

Michael Sun

From Broadslay to BWYASSS: the best, worst and cringiest brand tie-ins at Sydney Pride

Pride Sydney Ampol WorldPride

Progress Shark outside the Australian Museum. — ‘Now that’s queer culture!’: Progress Shark shows Sydney Pride outside the Australian Museum. Photograph: Australian Museum

Anyone in a major city that celebrates pride is, by now, familiar with the specific barrage of rainbow capitalism that accompanies it: an ostentatious display of glitz, glitter and wordplay from major brands, shops and corporations which can range from cringe to unhinged – and which are promptly removed the following month.

Corporations the day after Pride ends https://t.co/cXvVLMdBEi
— Jezzer 2023 Edition (@Jezzerat) July 3, 2019

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