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TechRadar
TechRadar
Ross Kelly

From book sales to cloud market dominance: 30 years of Amazon have come and gone in a flash

Amazon founder Jeff Bezos with blue background.

Amazon is synonymous with online retail in 2025, dominating the industry and raking in billions in sales on a daily basis. But it hasn’t always been that way.

From humble beginnings in Jeff Bezos’ garage - which the tech giant recreated in 2023 - Amazon’s route to ascendancy has seen the company reinvent itself multiple times and branch out to become a true corporate behemoth.

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