India’s next export success story may not emerge from a large factory on the outskirts of a metro city. It could come from a brassware workshop in Moradabad, a perfume maker in Kannauj, a carpet maker in Bhadohi, a textile unit in Tiruppur’s hinterland or a small furniture manufacturer operating out of a district town.
Over the past few years, the government has steadily built policies aimed at connecting such enterprises to global markets. The latest decision to allow foreign investment-backed ecommerce companies to run inventory-based export operations marks another step in that direction. These measures are beginning to create a pathway through which thousands of small-town businesses could evolve from local suppliers into global sellers.