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The Guardian - UK

Lifestyle

Chloe Mac Donnell

From bedroom to boardroom: is Britain ready for M&S luxe outdoor pyjamas?

Olivia von Halle OVH Hackney Hollywood

Chloe MacDonnell road tests M&S pyjamas on the streets of Dalston — Sleep walking: Chloe gets a shoutout from a passerby as she tests out M&S luxe daytime pyjamas. Photograph: David Levene/The Guardian

For me, putting on a pair of pyjamas usually means time to take off my makeup. So it feels a little strange to instead be applying a full face as I prepare to leave my flat wearing a pair of PJs.

At first glance, it might look like I haven’t bothered to get dressed this morning, but I am road-testing Marks & Spencer’s new fashion collaboration. The retailer is gearing up to release what it calls “the most luxurious pyjamas the high street has ever seen”. It has teamed up with Olivia von Halle, a British designer known for her fancy silk PJs that sell for upwards of £600. From Tuesday, at M&S you’ll be able to pick up a similar set for £55.

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