Unless you’re a teenager (or you live under the same roof as one) you are unlikely to appreciate just how huge Snapchat has become.
“We reach a highly engaged Gen Z community of over 90 per cent of 13-24-year-olds,” says Emily McDonnell, UK head of talent partnerships at Snapchat. “These verified creators, also known as Snap Stars, create authentic, personal content for this audience every day.
