Unless you’re a teenager (or you live under the same roof as one) you are unlikely to appreciate just how huge Snapchat has become.
“We reach a highly engaged Gen Z community of over 90 per cent of 13-24-year-olds,” says Emily McDonnell, UK head of talent partnerships at Snapchat. “These verified creators, also known as Snap Stars, create authentic, personal content for this audience every day.
“There are so many incredible creators to follow on Snapchat and there truly is something for everyone — from the latest fashion and beauty trends, to behind-the-scenes sports content, and practical advice to help improve wellbeing and mental health.”
For the uninitiated, Snapchat is an instant messaging app which allows users to share messages, images and videos which usually disappear within 24 hours.
Here are 10 of the best Snap Stars to follow.
Micheal Ward — @michealward
Best known for his appearance in Netflix’s Top Boy, Michael Ward is an actor who shares his everyday life on Snapchat, including a behind-the-scenes peek at his acting career, travels and fashion.
Jayde Pierce —@jaydepierce
Jayde Pierce is one of the UK’s most prominent fashion and beauty content creators. On Snapchat, she shares moments from her daily life — her content includes beauty recommendations, relationship advice, mental health, travel and fitness routines. She also regularly hosts Q&As with her community on Snapchat.
StevoTheMadMan —@stmm
Stevo video blogs his day-to-day life, often sharing funny commentary about everyday activities and life as a dad on Snapchat. He also has his own Snapchat Discover comedy show on Snapchat called StevoTheMadDad.
Aitch —@aitchnq
The British rapper from Manchester takes Snapchatters on his travels and regularly shares positive, affirmation quotes.
Tallia Storm —@talliastorm
The Scottish singer/songwriter gives her community an insight into her celebrity lifestyle as a music artist including content from the recording studio and live performances. She also shares content from her family life and offers regular fashion tips.
Jesse Lingard —@iamjesselingard
The Nottingham Forest and England Men’s team football player shares behind-the-scenes footage from the training ground and match days. He also shares daily content from his family life, social life and travels.
Krept —@kreptplaydirty
One half of the British rapper duo, Krept & Konan, Krept shares content about his family, friends and life as an entrepreneur on Snapchat. He recently launched a new children’s care brand, Nala’s Baby, with the mother of his daughter Nala, whom the pair co-parent.
Kika Osunde — @kikagoodhair
Kika is a beauty, fashion and hair enthusiast, serial entrepreneur and content creator. She is described as the “auntie” of Snapchat by Snapchatters as she shares life advice and hosts frequent Q&As with her community.
Chunkz —@spicegg
Host, entertainer and former musician Chunkz shares content about his daily life on Snapchat, bringing plenty of lolz and entertainment to Snapchatters.
Xenia —@xenia
Xenia is a popular fashion, beauty and lifestyle content creator. She takes her fans with her on her daily errands, sharing everything from her travels to her top fashion, beauty and life advice.
