NEW YORK — The only way to fully appreciate the Summer Fancy Food Show, the massive gourmet trade expo held annually at the Jacob Javits Center in New York, is to put on your walking shoes and shelve pre-existing opinions you might have about cinnamon churro-flavored pork rinds. With more than 2,000 vendors set up over 300,000 square feet on two levels, it’s the rare occasion where you can simultaneously triple both your daily step count and caloric intake.
The show, which just completed its 67th year, is hosted by the Specialty Food Association — specialty food being a broad and somewhat vague category of premium priced items including not just the niche, but also fancy ice creams and confections, and gourmet goods such as artisanal olive oils, cheeses, and charcuterie, and upscale versions of dips and salsas. Pet snacks make appearances, too.
In 2022, specialty food sales hit $194 billion, a 9.3% increase from the year before, with sales projected to hit $207 billion this year.