Your serum is tailored to your DNA. Your fragrance, designed by an algorithm using a photo from your last holiday. Your shampoo? Customised to the pollution levels in your postcode. Welcome to a new chapter of beauty: one powered by intelligence but grounded in joy, creativity and care. Where technology isn’t replacing the magic—it’s making more of it. And the result is a future that looks not just brighter, but more personal, inclusive, and full of innovation we once thought impossible.
Nowhere is this transformation more striking than in fragrance, where technology is opening creative frontiers. “There have only been 100,000 fragrances ever made, but I want that number to be millions.” I’m talking to Alex Wiltschko, CEO and Founder of Generation by Osmo, a company that teaches computers to smell, or more specifically, to decode and design fragrance on a molecular level.
